Bidjo Georgian Wine Wines Label

Bidjo Georgian Wine Wines Label

Bidjo Georgian Wine Wines Label is an innovative premium wine packaging design that exemplifies the fusion of traditional Georgian wine heritage with contemporary aesthetic sensibilities. Created by designer Valerii Sumilov, this sophisticated label design represents a deliberate departure from conventional Georgian wine packaging motifs, eschewing typical ethnic identifiers in favor of a more refined, modern approach. The label's distinctive construction features a complex asymmetrical composition comprising multiple interconnected parts, with an upper label measuring 122mm by 80mm and a lower label of 60mm by 78mm, creating a visually dynamic ensemble when applied to the bottle. The design employs advanced printing and post-production techniques, including embossing, stamping, and specialized tactile polish applications on high-quality paper stock, delivering both visual and tactile sophistication to enhance the consumer experience. This premium packaging solution, which earned a Bronze A' Design Award in the Packaging Design category in 2019, successfully communicates the exclusive nature of the wine through its innovative design elements while maintaining a strong focus on user interaction and shelf appeal. The design's strategic emphasis on status and sophistication is achieved through careful attention to detail, material selection, and production quality, effectively positioning the product within the premium segment of Georgian wines in the Ukrainian market.

wine packaging design, premium label design, Georgian wine branding, luxury beverage packaging, asymmetrical label construction, innovative print techniques

— Adam Dawson

CITATION : "Adam Dawson. 'Bidjo Georgian Wine Wines Label.' Design+Encyclopedia. https://design-encyclopedia.com/?E=438084 (Accessed on April 21, 2025)"