Changyu CS Brandy is an innovative premium spirits packaging design that exemplifies the harmonious fusion of historical heritage and contemporary aesthetic sensibilities. The design, created by Tiger Pan Design Team, features a distinctive interpretation of the letter Z as its central visual element, incorporating intricate illustrations of châteaux, distillation apparatus, and barrel imagery to narrate the brand's century-old legacy. The sophisticated glass bottle design showcases remarkable attention to detail, with a unique half-barrel-shaped base that reinforces the concept of cellar storage while enhancing stability. The bottle's textured surface pattern serves both functional and aesthetic purposes, facilitating secure handling while visualizing the smooth flow of the brandy within. The design employs strategic placement of the label in the lower portion of the bottle, allowing the premium nature of the spirit to be prominently displayed through the crystal-clear glass. The packaging's material selection demonstrates thoughtful consideration of both practicality and sustainability, utilizing glass and cork wood components, with an innovative plastic film overlay on the cork to maintain aesthetic cohesion with the bottle's crystalline appearance. This exceptional packaging design, which earned the prestigious Golden A' Design Award in the Packaging Design category in 2019, represents a significant achievement in balancing brand heritage, functional requirements, and contemporary design aesthetics. The project, completed over four months in Shenzhen, China, successfully addresses the challenge of creating a distinctive visual identity while maintaining production efficiency and cost-effectiveness.
premium spirits packaging, heritage brand design, innovative bottle design, luxury brandy packaging, sustainable materials, contemporary spirits design
CITATION : "Adam Dawson. 'Changyu CS Brandy.' Design+Encyclopedia. https://design-encyclopedia.com/?E=438057 (Accessed on July 16, 2025)"
We have 216.545 Topics and 472.615 Entries and Changyu CS Brandy has 1 entries on Design+Encyclopedia. Design+Encyclopedia is a free encyclopedia, written collaboratively by designers, creators, artists, innovators and architects. Become a contributor and expand our knowledge on Changyu CS Brandy today.