LIFEWTR Series 6 Bottled Water is an innovative packaging design project that exemplifies the intersection of artistic expression and consumer product design, representing a significant advancement in the beverage packaging industry. This premium bottled water initiative stands out for its groundbreaking approach to packaging design, featuring collaborations with emerging international artists who use the bottle as a canvas to express diverse perspectives and cultural experiences. The series specifically showcases the works of three distinguished designers - Ji Won Choi, Jamall Osterholm, and Daniel Cloke - whose artistic interpretations on the packaging serve to celebrate diversity in design while simultaneously fulfilling the functional requirements of beverage containment. The project, which earned the prestigious Platinum A' Design Award in the Packaging Design category, demonstrates exceptional achievement in combining aesthetic appeal with functional efficiency. This design initiative goes beyond traditional packaging conventions by transforming a utilitarian object into a platform for artistic expression and cultural dialogue, effectively merging the practical aspects of product packaging with the transformative power of visual arts. The series represents a significant innovation in how consumer products can serve as vehicles for promoting diversity and cultural exchange, while maintaining high standards of packaging functionality and brand identity communication. The design's success in balancing artistic expression with commercial viability has been recognized through its reception of the Platinum A' Design Award, acknowledging its outstanding contribution to packaging design innovation and cultural significance.
artistic packaging design, premium water bottle, cultural diversity expression, innovative beverage packaging, contemporary art collaboration, sustainable design aesthetics
CITATION : "Adam Dawson. 'LIFEWTR Series 6 Bottled Water.' Design+Encyclopedia. https://design-encyclopedia.com/?E=438005 (Accessed on June 07, 2025)"
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