La Orden del Libertador Whisky Malbec Wood is a distinguished premium spirits packaging design that exemplifies the convergence of historical symbolism and contemporary luxury aesthetics. Created by Argentine designers Maximiliano Fulquet and Lucas Lamarche, this innovative packaging design masterfully integrates traditional elements of Argentine heritage with modern design sensibilities. The centerpiece of the design features a commanding illustration of a condor with outstretched wings, symbolizing freedom and power, complemented by a symmetrical medallion inspired by the prestigious Order of the Liberator decoration. The design incorporates a meticulously crafted imaginary landscape that combines elements of the Andes Mountains and the Atlantic coast, rendered in a sophisticated color palette that emphasizes exclusivity. The technical execution employs a combination of traditional offset printing with four spot colors and copper hot stamping on specially textured paper, creating a tactile and visually striking presentation. The packaging design, which accommodates 750ml and 700ml bottles in a tubular format measuring 100mm in diameter and 2500mm in height, represents a significant innovation in the spirits industry as the first whisky aged in French Malbec barrels. This groundbreaking design, which won the Silver A' Design Award in the Packaging Design category, successfully positions Argentine spirit craftsmanship in the premium global market through its thoughtful integration of national symbolism, technical excellence, and luxury presentation, demonstrating how packaging design can elevate a product's perceived value while honoring cultural heritage.
premium spirits packaging, Argentine whisky design, luxury alcohol branding, heritage-inspired packaging, Malbec-aged whisky, premium beverage design
CITATION : "Adam Dawson. 'La Orden Del Libertador Whisky Malbec Wood.' Design+Encyclopedia. https://design-encyclopedia.com/?E=437975 (Accessed on July 16, 2025)"
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