LadyPenguin P Wine Tasting Set Wine Package is an innovative wine packaging design that revolutionizes the approach to wine education and appreciation in the Chinese market through a sophisticated synthesis of typography, illustration, and cultural elements. This distinctive packaging system, designed by Jansword Zhu, employs a unique synaesthetic approach that bridges the gap between Western wine culture and Chinese consumers through thoughtful visual storytelling. The design encompasses six different grape varieties, each represented through carefully selected typography and animal illustrations that symbolize the distinct characteristics of each wine. For instance, the elegant Didot typeface pairs with a swan illustration for Riesling, while Optima accompanies an elephant motif for Merlot, creating a multi-layered visual language that communicates both the personality and flavor profiles of each variety. The design incorporates classical layout elements that resonate with Chinese market preferences, while integrating educational components through intricate etching-style illustrations that detail specific flavor notes and characteristics. The packaging features premium production techniques including embossing and Pantone silver 877C printing, with each label measuring 85mm x 120mm on bottles sized 70mm x 70mm x 300mm. This Bronze A' Design Award-winning project, completed in Beijing between January 2018 and April 2010, successfully addresses the unique challenges of the Chinese wine market by transforming traditional wine education into an engaging visual journey that combines commercial appeal with educational value, making it particularly effective for a market where consumers are still developing their wine knowledge and appreciation.
wine packaging design, synaesthetic typography, educational wine labels, Chinese market innovation, luxury beverage packaging, cultural design adaptation
CITATION : "Adam Dawson. 'LadyPenguin P Wine Tasting Set Wine Package.' Design+Encyclopedia. https://design-encyclopedia.com/?E=437898 (Accessed on July 16, 2025)"
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