FIFA World Cup VM Display of Hublot is an innovative retail installation and interactive timekeeper display that revolutionized the way sports events are celebrated in luxury retail environments. Created by L'Atelier Five, this sophisticated installation featured three giant stylized footballs, each measuring 1800mm in diameter, suspended six meters above shoppers in a prestigious department store setting. The installation seamlessly integrated digital technology with artistic design, incorporating LED screens within the facets of each football to display real-time match updates, live scores, and countdown information for the international football tournament. This groundbreaking design merged the worlds of luxury retail and sports entertainment through a carefully balanced aesthetic approach that maintained the elegant atmosphere of its high-end surroundings while delivering an engaging, interactive experience. The installation demonstrated exceptional technical prowess in its ability to broadcast live updates and goal notifications, complete with synchronized whistle sounds throughout the atrium. The design overcame significant technical challenges, including the integration of digital screens and lighting systems that needed to function continuously for six weeks while suspended at height. The Bronze A' Design Award-winning project in the Interior Space, Retail and Exhibition Design category exemplified innovation in visual merchandising by creating an immersive environment that transformed the traditional retail space into an interactive sports celebration venue, while maintaining the sophisticated ambiance expected in luxury retail environments.
Visual merchandising, interactive retail display, sports timekeeper installation, luxury retail design, digital integration, experiential retail
CITATION : "Adam Dawson. 'FIFA World Cup VM Display Of Hublot.' Design+Encyclopedia. https://design-encyclopedia.com/?E=437894 (Accessed on June 09, 2025)"
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