Feria Malaga City Fair Promotional Poster

Feria Malaga City Fair Promotional Poster

Feria Malaga City Fair Promotional Poster is an award-winning graphic design project that exemplifies the synthesis of cultural heritage and modern visual communication, created by Spanish designer Esteban Zamora Voorn. This sophisticated promotional artwork masterfully captures the essence of Malaga's rich history, contemporary vibrancy, and promising future through a thoughtfully curated collection of linear illustrations that emphasize modernity, simplicity, and elegance. The design incorporates iconic elements of Malaga's architectural and cultural landscape, including the renowned cathedral known as La Manquita, La Farola lighthouse, and the historic Alcazaba fortress, alongside traditional cultural symbols such as jábegas (traditional fishing boats), espetos (grilled sardines), and biznagas (local floral arrangements). Drawing inspiration from Picasso, one of Malaga's most illustrious natives, the poster employs a minimalist approach to distill complex cultural elements into their fundamental forms. Created through vector design programs and printed using digital press technology, this promotional piece represents a significant achievement in visual storytelling and cultural representation. The project, completed between February and April 2018, successfully overcomes the challenge of condensing Malaga's extensive historical and cultural legacy into a single, cohesive composition. The design's excellence has been recognized with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its innovative approach to combining traditional elements with contemporary design sensibilities.

poster design, cultural heritage, linear illustration, minimalist graphics, Spanish festivals, visual communication

— Adam Dawson

CITATION : "Adam Dawson. 'Feria Malaga City Fair Promotional Poster.' Design+Encyclopedia. https://design-encyclopedia.com/?E=437809 (Accessed on June 09, 2025)"