Anoor Ice Cream Mousse is an innovative packaging design concept that revolutionizes the presentation of premium ice cream products through its distinctive cube-shaped format and emotionally resonant branding approach. The design, created by Romanian designer Ion Avram, represents a significant departure from conventional ice cream packaging by employing an environmentally conscious double-coated cardboard construction capable of withstanding temperatures as low as -40 degrees Celsius. The 80mm cubic design draws a clever visual parallel to ice cubes while establishing a unique market presence through its minimalist aesthetic and thoughtful incorporation of human elements. Distinguished by its use of pastel colors inspired by natural ingredients, the packaging features illustrated faces expressing different emotional states that correspond to specific flavors: peanuts for dreaminess, chocolate for happiness, and raspberries for playfulness. This design innovation, which earned a Bronze A' Design Award in the Packaging Design category, specifically targets urban, cosmopolitan women with higher education and sophisticated tastes. The T-box construction methodology demonstrates exceptional technical achievement in overcoming the challenges of using cardboard for frozen products, while the design's emphasis on natural materials and emotional connectivity reflects contemporary consumer values regarding sustainability and personal expression. The packaging's creative messaging system, which pairs flavors with emotional states, creates a unique brand narrative that resonates with its target demographic while differentiating itself in the premium ice cream market through its unconventional approach to both form and communication.
ice cream packaging design, sustainable food packaging, premium dessert branding, emotional design, cubic packaging format, artisanal ice cream presentation
CITATION : "Adam Dawson. 'Anoor Ice Cream Mousse.' Design+Encyclopedia. https://design-encyclopedia.com/?E=437776 (Accessed on July 06, 2025)"
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