Bertolini and Figli Branding and Packaging Identity is an award-winning design project that exemplifies the harmonious fusion of family heritage and contemporary brand aesthetics in the confectionery packaging sector. Created by Italian designers Giacomo Stefanelli and Barbara Cesura, this comprehensive visual identity system represents a significant evolution in artisanal food packaging design, particularly notable for its sophisticated integration of traditional values with modern design sensibilities. The design concept draws inspiration from a rich family history in confectionery craftsmanship dating back to the 1980s, incorporating visual elements that symbolize unity, heritage, and future aspirations. The packaging design features a meticulously crafted visual language printed with six colors plus gold hot foil on Fedrigoni Free Vellum 320g paper, creating a premium tactile experience that reflects the artisanal nature of the products. This identity system successfully communicates the brand's core values through thoughtful design elements that represent both family unity and product excellence, while the careful attention to material selection and printing techniques demonstrates a commitment to quality that mirrors the craftsmanship of the confectionery products themselves. The project, which earned recognition with an Iron A' Design Award in the Packaging Design category, stands as a testament to the power of design in expressing brand heritage while meeting contemporary market demands. The design's success lies in its ability to create a cohesive visual narrative that connects the family's expertise and tradition with modern consumer expectations, effectively bridging the gap between artisanal craftsmanship and contemporary brand presentation.
artisanal packaging design, luxury confectionery branding, family heritage visualization, premium visual identity, Italian design excellence, contemporary craft packaging
CITATION : "Adam Dawson. 'Bertolini And Figli Branding And Packaging Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=437751 (Accessed on May 24, 2025)"
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