La Bombe Packaging of eclair is an innovative packaging design solution that exemplifies the fusion of artistic storytelling and functional design in contemporary patisserie presentation. Created by designer Ruis Vargas, this packaging system features a series of whimsical illustrations depicting surreal urban scenes, including fantastical elements such as a stork riding a unicycle and a winged cat, which serve to create a dreamlike narrative connected to the product's neighborhood origins. The design, which earned a Bronze A' Design Award in the Packaging Design category, employs a mixed-technique approach combining traditional analog methods (pencil and ink) with digital painting to achieve a distinctive artisanal aesthetic. The packaging system is produced using offset printing on Supreme paper 230g and comes in four strategic sizes: extra small (170x50x50mm), small (180x90x40mm), medium (170x180x40mm), and giant (170x225x40mm), each engineered with an efficient assembly system that optimizes storage and transport logistics. The design's conceptual foundation draws from family recipes and local storytelling traditions, transforming the conventional éclair packaging into an experiential canvas that invites consumers into a whimsical brand universe. This sophisticated approach to packaging design demonstrates exceptional attention to both practical functionality and emotional resonance, creating an engaging presentation vehicle that elevates the traditional French pastry while serving as a memorable gifting medium. The project, developed between May 2017 and January 2018 in São Paulo, Brazil, represents a comprehensive integration of brand identity, illustrative artistry, and structural design innovation in contemporary packaging solutions.
packaging design, artisanal illustration, French pastry presentation, surreal brand identity, structural innovation, sustainable materials
CITATION : "Adam Dawson. 'La Bombe Packaging Of Eclair.' Design+Encyclopedia. https://design-encyclopedia.com/?E=437666 (Accessed on July 16, 2025)"
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