All Day Art All day art festival is an innovative 24-hour art festival concept that revolutionizes the traditional approach to art exhibition and community engagement through its distinctive visual identity and comprehensive design system. The festival, which was awarded the prestigious Bronze A' Design Award in Graphics, Illustration and Visual Communication Design category, features a clever conceptual approach that incorporates the physical effects of marathon art viewing - specifically bloodshot eyes - as its central design motif. This creative identity system, developed by Estudio Maba in Spain, encompasses a range of coordinated design elements including temporary street signage, merchandising materials, and exhibition wayfinding solutions. The design's primary visual element centers on an eye drops container, which serves both as a metaphorical and practical representation of the festival's intensive nature, while simultaneously functioning as a vehicle for the exhibition programme. The comprehensive design solution includes temporary vinyl signage strategically placed throughout the town, custom-designed tote bags for collecting exhibition materials, promotional flyers featuring detailed event mapping, and commemorative badges. The festival's identity system demonstrates exceptional versatility in its application across various formats while maintaining visual coherence and impact. This innovative approach to festival branding earned recognition for its ability to blend practical functionality with creative conceptualization, effectively communicating the immersive and demanding nature of a 24-hour art experience while creating a memorable and engaging visual narrative that resonates with both residents and visitors participating in the International Museum Day celebrations.
art festival design, visual identity system, temporary exhibition signage, creative branding concept, community art engagement, cultural event design
CITATION : "Adam Dawson. 'All Day Art All Day Art Festival.' Design+Encyclopedia. https://design-encyclopedia.com/?E=437656 (Accessed on June 06, 2025)"
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