Sports Ceramic Aroma Posters is an innovative series of visual communication designs that uniquely merges traditional ceramic artistry with contemporary sports aesthetics, created by designers Chao Yang and Yong Huang. Originally conceived for the 2018 Jiangxi Provincial Games in Jingdezhen, China's renowned ceramic capital, these posters represent a groundbreaking fusion of cultural heritage and athletic dynamism. The designs incorporate distinctive elements of Jingdezhen's millennium-old ceramic traditions, particularly featuring blue and white porcelain and color glaze techniques, seamlessly integrated with modern sports symbolism. Measuring 700 mm x 1000 mm, these posters were meticulously crafted using a sophisticated combination of art photography and digital manipulation techniques through professional image editing software. The project, which commenced in April 2017 and reached completion in August 2017 in Hangzhou, demonstrates exceptional technical excellence in translating ceramic artworks into contemporary poster design. The work garnered international recognition when it was awarded the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its innovative approach to cultural synthesis and visual storytelling. The posters serve a dual purpose: celebrating athletic achievement while simultaneously preserving and promoting the rich ceramic heritage of Jingdezhen, effectively creating a visual dialogue between traditional craftsmanship and modern sporting culture through international visual language.
ceramic art, sports design, cultural fusion, visual communication, poster innovation, heritage preservation
CITATION : "Adam Dawson. 'Sports Ceramic Aroma Posters.' Design+Encyclopedia. https://design-encyclopedia.com/?E=437589 (Accessed on June 24, 2025)"
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