Saudi Hollandi Bank Mobile App is an innovative animated promotional video campaign that showcases the features and benefits of a mobile banking application through sophisticated motion graphics and storytelling. Created in 2020, this one-minute promotional spot employs a striking visual style characterized by highly stylized characters and minimalistic illustrations, seamlessly integrated with the brand's primary color schemes. The project, which earned a Bronze A' Design Award in the Movie, Video and Animation Design category, demonstrates exceptional creativity in explaining complex banking services through accessible visual narratives. The animation was meticulously crafted using a combination of advanced software tools, including Adobe Photoshop for character and environment design, Autodesk 3DS Max for 3D elements, and Adobe After Effects for final compositing. Produced in high-definition 1080P format with 16:9 aspect ratio (1920x1080 pixels), the video effectively communicates how mobile banking simplifies daily financial routines through smooth animation flows and complementary color palettes. The creative team, led by Creative Director Ala'a Al-Maktoum and Art Director Fouad Al-Hatlan, successfully balanced high-quality design elements with clear product explanation, focusing on conveying the convenience of performing banking transactions anytime and anywhere. The project's distinctive approach to visual storytelling and technical execution represents a significant achievement in promotional animation design, particularly in the financial services sector, where complex information must be conveyed in an engaging and accessible manner.
mobile banking animation, financial services promotion, motion graphics design, digital banking visualization, animated storytelling, banking app commercial
CITATION : "Adam Dawson. 'Saudi Hollandi Bank Mobile App.' Design+Encyclopedia. https://design-encyclopedia.com/?E=437512 (Accessed on July 16, 2025)"
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