Art of Vandalism? Exhibition Branding is an innovative visual identity system that explores the complex relationship between street art and institutional art through sophisticated graphic design. Created by Italian designer Davide Cocchis, this Bronze A' Design Award-winning project masterfully juxtaposes contrasting typographic styles to pose profound questions about the legitimacy and perception of street art in contemporary culture. The design's conceptual foundation rests on a deliberate tension between clean, linear typography representing traditional gallery spaces and raw, tag-style letterforms emblematic of street art culture. The visual identity incorporates a striking red spray paint element that serves both as a symbolic representation of artistic rebellion and as a powerful chromatic accent, effectively communicating the exhibition's provocative theme. Developed in 2019, the branding system maintains functionality across various scales with a minimum height requirement of 15mm and implements a 10% margin rule to ensure visual integrity. The project's technical execution, achieved through professional design software including Adobe Photoshop and InDesign, demonstrates meticulous attention to detail in addressing the challenge of finding appropriate typography that balances subversive street art aesthetics with professional design principles. The branding was specifically conceived for an exhibition housed in a World War II bunker, adding an additional layer of historical and cultural significance to its context, and has been recognized for its excellence in visual communication design through its achievement at the A' Design Award competition.
exhibition branding, street art identity, visual communication design, typography contrast, cultural dialogue, artistic legitimacy
CITATION : "Adam Dawson. 'Art Of Vandalism? Exhibition Branding.' Design+Encyclopedia. https://design-encyclopedia.com/?E=437499 (Accessed on June 06, 2025)"
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