Audemars Piguet X Art X Chinese New Year Red pockets and gifting design is an innovative luxury packaging concept that masterfully integrates three traditional Chinese New Year customs - BaiNian (home visitation), Candy Box (communal treats), and Red Packets (monetary gifts) - into a singular, sophisticated presentation. This meticulously crafted design, which earned the Silver A' Design Award in Packaging Design category in 2020, represents a harmonious fusion of cultural heritage and contemporary aesthetics. The design features a sophisticated electroplated gold box with acrylic inserts, crowned by an innovative duo-side printed acrylic cover that creates an engaging depth effect through layered imagery. The packaging's dimensions of 250 x 250 x 70mm accommodate both the traditional candy compartments and a set of four artistically designed red packets, each bearing distinct symbolic motifs: mountains symbolizing perpetual improvement, tangerines representing good fortune, flowers depicting blooming wealth, and doorways with red papers signifying safe journeys. The production process employs advanced techniques including screenprinting and foiling on premium papers, enhanced with 3D embossing for tactile sophistication. Launched across fourteen cities in eight countries, from Asia to America, this design project exemplifies how traditional festivities can be reimagined through modern design sensibilities while maintaining cultural authenticity. The project successfully overcame various technical challenges, particularly in material selection and finishing processes, to achieve a premium tactile quality befitting a luxury presentation, demonstrating exceptional innovation in both concept and execution.
luxury packaging design, Chinese New Year traditions, cultural fusion design, premium gift presentation, contemporary Asian aesthetics, sustainable luxury packaging
CITATION : "Adam Dawson. 'Audemars Piguet X Art X Chinese New Year Red Pockets And Gifting Design.' Design+Encyclopedia. https://design-encyclopedia.com/?E=437441 (Accessed on June 06, 2025)"
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