China Overseas Land Changchun Sales Center is an exemplary architectural interior design project that masterfully blends contemporary Chinese ink painting aesthetics with Western expression, creating a sophisticated sales exhibition space that embodies Oriental romance and cultural refinement. Located in Changchun, Liaoning Province, this 1,200-square-meter facility, completed in 2020, represents a significant achievement in modern commercial interior design, earning recognition with a Golden A' Design Award in the Interior Space, Retail and Exhibition Design category. The design, conceived by Houfu Chen and team, draws inspiration from the traditional Chinese concept of falling flowers (Luohua), interpreting this cultural motif through an innovative lens that combines strong ink colors with natural white space. The space features an intricate interplay of light and shadow, achieved through the strategic use of premium materials including marble, wood veneer, hardened fabric, brushed surfaces, art glass, and artistic metalwork. The facade screens are seamlessly integrated, creating a cohesive visual experience that transforms ordinary architectural elements into extraordinary design features. The interior's romantic and elegant atmosphere is enhanced through the careful manipulation of contrasts between true and false flower motifs, light and dark spaces, and solid and void elements. This design approach has proven highly successful in its commercial objective, demonstrating how thoughtful interior design can effectively merge cultural heritage with contemporary aesthetics while serving practical business purposes. The project's success is evidenced by its rapid market acceptance and its recognition through the prestigious A' Design Award, which acknowledged its innovative use of space, material selection excellence, and cultural relevance.
sales center design, oriental aesthetics, contemporary Chinese interior, architectural innovation, cultural fusion, luxury retail space
CITATION : "Adam Dawson. 'China Overseas Land Changchun Sales Center.' Design+Encyclopedia. https://design-encyclopedia.com/?E=437329 (Accessed on January 02, 2025)"
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