BCC and Beautycorn Identity is an award-winning visual identity system that exemplifies the harmonious fusion of symbolic representation and brand storytelling in contemporary graphic design. Created by designers Ki-Seok Nam and Bora Lee in 2020, this sophisticated identity system centers on a meticulously crafted symbol mark featuring a floral motif that embodies themes of cooperation and prosperity. The design's cornerstone is its innovative approach to representing feminine beauty and collaborative spirit through a dual-concept strategy: a flower-inspired symbol mark constructed using golden ratio proportions, and a distinctive logotype for 'Beautycorn'—an imaginative portmanteau combining 'beauty' and 'unicorn.' The identity system demonstrates exceptional versatility in its application across various touchpoints, including product packaging and print materials, while maintaining visual coherence through consistent graphic patterns. The symbol mark's blooming flower formation serves as a powerful metaphor for growth and collaboration, while the Beautycorn logo, featuring a dynamic leaping unicorn with vibrant, colorful hair, communicates the brand's commitment to remarkable beauty and sustainable development. This comprehensive identity system, which earned recognition with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, showcases technical excellence in vector-based design execution and strategic brand communication, particularly resonating with its primary female demographic through its thoughtful integration of aesthetic elements that reflect beauty, mystique, and collaborative prosperity.
visual identity design, brand development, feminine aesthetics, symbolic representation, corporate identity, beauty industry branding
CITATION : "Adam Dawson. 'BCC And Beautycorn Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=437315 (Accessed on August 02, 2025)"
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