Ipetta Brand Identity is a comprehensive visual communication system designed for a pioneering technology company specializing in actuarial and claims processing services for pet insurance in China. Created by designer Yue Dong under the guidance of instructor Jing Ai, this innovative brand identity system, completed in 2018, represents a significant milestone in the intersection of technology, pet care, and insurance services. The design project emerged from the designer's previous involvement in stray pet solutions initiatives in Shanghai, demonstrating a deep understanding of contemporary pet welfare issues. The identity system's distinctive feature lies in its bilingual approach, incorporating both English and Chinese languages to serve a diverse market effectively. This groundbreaking project addressed the unique challenge of establishing a new market presence and creating novel consumer mindsets in the pet insurance sector, particularly significant as it represented the first technology company in China focused on this specialized service area. The design successfully bridges the gap between traditional insurance services and modern pet care needs, utilizing sophisticated visual elements to communicate trust, innovation, and accessibility. The brand identity system's excellence was recognized with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its innovative concept, visual impact, and effective communication strategies. This recognition highlights the project's success in meeting rigorous professional standards while demonstrating creative capacity in addressing real-world challenges through thoughtful design.
brand identity design, pet insurance branding, bilingual visual system, technological innovation, corporate visual identity, insurance service design
CITATION : "Adam Dawson. 'Ipetta Brand Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=437299 (Accessed on April 23, 2025)"
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