Prakrishi Ghee Packaging

Prakrishi Ghee Packaging

Prakrishi Ghee Packaging is an innovative packaging design solution that exemplifies the harmonious blend of cultural heritage and contemporary design aesthetics in dairy product presentation. This distinguished design, created by Indian designer Vishal Vora, draws profound inspiration from the sacred status of cows in Indian culture and the traditional practices of the Maldhari tribal community from the Gir forest area. The packaging's visual narrative centers on a sophisticated graphic mnemonic that transforms tribal women and sacred cows into elegant illustrations, adorned with traditional elements such as tattoos, silver ornaments, and characteristic attire. The design employs premium materials, featuring a glass bottle as the primary container, complemented by natural texture paper labels and white fabric bottle lids embellished with bee motifs. The packaging dimensions of 180mm x 100mm x 100mm are carefully calibrated to ensure optimal functionality while maintaining aesthetic appeal. The design's distinctive approach to organic ghee packaging incorporates the ancient Vedic Bilona Method, where buttermilk is manually churned in clay pots, reflecting this traditional process through its visual elements. This exceptional packaging design earned recognition with a Silver A' Design Award in the Packaging Design category, acknowledging its innovative approach to combining cultural storytelling with contemporary packaging solutions. The design successfully addresses multiple objectives, including conveying product authenticity, premium positioning, and organic certification while maintaining strong visual appeal and practical functionality.

packaging design, cultural heritage, organic dairy, traditional illustration, premium branding, sustainable materials

— Adam Dawson

CITATION : "Adam Dawson. 'Prakrishi Ghee Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=436956 (Accessed on July 16, 2025)"