Interstitial advertising is a form of digital advertising that appears between content pages or during natural transition points within an application or website. It is designed to capture the user's attention by occupying the entire screen, often requiring the user to engage with the ad or wait for a set period before proceeding to their intended content. Interstitial ads are commonly used in mobile applications, where they are displayed at key moments such as app launch, level completion in a game, or between articles in a news app. In web design, interstitial ads can appear as pop-ups or overlays that cover the main content. While interstitial advertising can be effective in terms of visibility and engagement, designers must carefully consider factors such as timing, frequency, and user experience to avoid frustrating users and driving them away from the app or website. When used judiciously and in line with user expectations, interstitial ads can be a powerful tool for monetization and promotion in digital design. Interestingly, the term interstitial comes from the Latin word interstitium, which means space between, reflecting the ad's placement between content.
mobile advertising, user experience, digital design, app monetization, pop-up ads, user engagement, ad placement, in-app advertising, web design
CITATION : "Stephan Trump. 'Interstitial Advertising.' Design+Encyclopedia. https://design-encyclopedia.com/?E=436151 (Accessed on November 23, 2024)"
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