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A.M. Cassandre


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A.M. Cassandre

A.M. Cassandre, born Adolphe Jean-Marie Mouron (1901-1968), was a highly influential Ukrainian-French graphic designer, painter, and typeface designer. He is widely regarded as one of the pioneers of modern advertising poster design and a key figure in the Art Deco movement. Cassandre's early life was marked by a cosmopolitan upbringing, having been born in Ukraine, raised in France, and educated in Paris. His unique style, characterized by bold, simplified forms, geometric shapes, and striking color contrasts, revolutionized the field of graphic design in the early 20th century. Cassandre's design philosophy was deeply rooted in the idea of distilling complex ideas into simple, powerful visual statements. He believed that a poster should be a visual telegram, instantly communicating its message to the viewer. This approach is exemplified in his iconic works such as Nord Express (1927), Étoile du Nord (1927), and Dubonnet (1932), which have become enduring symbols of the Art Deco aesthetic. Cassandre's influence extended beyond the realm of advertising, as he also made significant contributions to typeface design, creating several innovative fonts such as Bifur (1929) and Peignot (1937). His legacy continues to inspire and shape the field of graphic design to this day.

A.M. Cassandre, Art Deco, graphic design, advertising posters, typeface design, French designers

Helen James

CITATION : "Helen James. 'A.M. Cassandre.' Design+Encyclopedia. https://design-encyclopedia.com/?E=434861 (Accessed on April 14, 2024)"


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