Lenticular is a printing technology that creates an illusion of depth, movement, or the ability to change or flip between images depending on the viewing angle. This optical effect is achieved by using a special lens array consisting of many parallel cylindrical lenses, known as lenticules, which are typically made of plastic. The lenticular lens is bonded to a substrate, usually paper or plastic, which has been printed with a series of interlaced images. Each individual lenticule acts as a magnifying lens, directing the viewer's eyes to different parts of the printed image beneath, depending on the angle at which the lenticular print is viewed. This process allows for various visual effects such as 3D, animation, morphing, or zooming. Lenticular printing has a wide range of applications, including advertising, packaging, security features on identification cards, novelty items, and artistic installations. The technology behind lenticular printing has evolved significantly since its inception in the 1940s, with advancements in printing techniques, software, and materials allowing for higher resolution images and more sophisticated visual effects. Despite the rise of digital media, lenticular printing remains a unique and captivating way to engage audiences and create memorable visual experiences in the physical world.
3D, animation, morphing, interlaced, parallax, multidimensional, eye-catching
CITATION : "John Armstrong. 'Lenticular.' Design+Encyclopedia. https://design-encyclopedia.com/?E=433668 (Accessed on June 07, 2025)"
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