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Alternates is a concept in design that refers to the creation of multiple versions or variations of a design element, component, or entire design. These alternates are developed to provide options and flexibility in the design process, allowing designers to explore different creative directions, solve design problems, or cater to diverse user preferences. Alternates can encompass various aspects of design, such as color schemes, layouts, typography, imagery, or functionality. By generating alternates, designers can experiment with different visual styles, test usability, and gather feedback to refine and optimize the final design. The practice of creating alternates is common in various design disciplines, including graphic design, web design, industrial design, and user experience (UX) design. It enables designers to present multiple solutions to clients or stakeholders, facilitating discussion and decision-making. Alternates also serve as a means of iterative design, where designers can learn from each version and incorporate improvements in subsequent iterations. The use of alternates promotes design thinking, encourages creativity, and ultimately leads to more effective and user-centered design solutions.

design variations, iterative design, design options, design experimentation, multiple solutions, design flexibility, user-centered design

John Armstrong

CITATION : "John Armstrong. 'Alternates.' Design+Encyclopedia. (Accessed on May 20, 2024)"

Alternates Definition
Alternates on Design+Encyclopedia

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