Configure-to-order is a production strategy that allows customers to personalize products according to their specific requirements within a predefined set of options offered by the manufacturer. This approach combines the efficiency of mass production with the flexibility of customization, enabling companies to meet diverse customer needs while maintaining streamlined operations. In a configure-to-order system, the manufacturer typically maintains a set of standardized components or modules that can be assembled in various configurations based on customer preferences. This modular design allows for a wide range of possible combinations, giving customers the ability to tailor the product to their unique specifications. The configuration process often involves the use of interactive software or online tools that guide customers through the available options, ensuring that the selected combination is feasible and compatible. Once the customer finalizes their configuration, the order is processed, and the product is assembled according to the specified requirements. By postponing the final assembly until the order is received, manufacturers can reduce inventory costs and minimize the risk of obsolescence. The configure-to-order strategy is particularly well-suited for industries where customers value customization, such as in the automotive, computer, and furniture sectors.
mass customization, modular design, product configuration, postponement, customer preferences, order fulfillment, supply chain management
CITATION : "Robert Anderson. 'Configure-to-order.' Design+Encyclopedia. https://design-encyclopedia.com/?E=431589 (Accessed on December 26, 2024)"
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