Choice Architecture is a concept in behavioral economics and design that refers to the practice of influencing decision-making by organizing the context in which people make choices. It involves designing the environment, options, and information presented to individuals in a way that nudges them towards making certain choices without restricting their freedom of choice. Choice architects, who are often designers, policymakers, or marketers, use principles from psychology, economics, and neuroscience to understand how people make decisions and to create choice environments that guide behavior in a desired direction. This can involve strategies such as setting default options, framing information, simplifying complex choices, providing feedback, and leveraging social norms. The goal of choice architecture is often to encourage people to make choices that are beneficial for themselves or society, such as choosing healthier foods, saving more for retirement, or reducing energy consumption. However, the ethics of choice architecture are sometimes debated, as it can be seen as a form of paternalism or manipulation. Nonetheless, when used transparently and with good intentions, choice architecture has the potential to help people make better decisions and improve outcomes in various domains, from personal finance to public health.
decision-making, behavioral economics, nudge theory, user experience design
CITATION : "Robert Anderson. 'Choice Architecture.' Design+Encyclopedia. https://design-encyclopedia.com/?E=431483 (Accessed on December 21, 2024)"
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