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Augmented Reality (AR) In Design

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Augmented Reality (AR) In Design

Augmented Reality (AR) in Design is a transformative technology that seamlessly integrates digital elements into the user's real-world environment, enhancing the design process, visualization, and user experience. AR technology superimposes computer-generated images, 3D models, or interactive data onto the user's view of the physical world in real-time, creating a composite view that augments reality. In the context of design, AR has revolutionized the way designers conceptualize, prototype, and present their ideas across various disciplines, including product design, architecture, interior design, and graphic design. By leveraging AR tools and platforms, designers can create immersive experiences that allow clients, stakeholders, and end-users to interact with virtual designs in a real-world setting, facilitating better understanding, collaboration, and decision-making. AR enables designers to visualize and iterate on their concepts more efficiently, reducing the need for physical prototypes and saving time and resources. Additionally, AR empowers designers to create engaging and interactive user experiences, such as virtual product demonstrations, personalized design configurations, and immersive brand experiences, blurring the lines between the digital and physical worlds. As AR technology continues to advance, it is poised to become an essential tool in the designer's toolkit, transforming the way we design, experience, and interact with the built environment and consumer products.

augmented reality, immersive design, interactive visualization, real-time rendering, 3D modeling, virtual prototyping, user experience, spatial computing

Robert Anderson

CITATION : "Robert Anderson. 'Augmented Reality (AR) In Design.' Design+Encyclopedia. (Accessed on April 19, 2024)"

Augmented Reality (AR) In Design Definition
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