Placement bias is a cognitive bias that can affect decision-making processes. It occurs when people are influenced by the way information is presented or where they find information, rather than the accuracy or validity of the information itself. This bias can lead to illogical decisions and an overreliance on the original source of information, preventing people from seeking out different sources. One aspect of placement bias is the primacy effect, which refers to the tendency for people to remember and give more weight to information that is presented first. This can be seen in various contexts, such as job interviews where the first candidate interviewed may be more likely to be hired, or in advertising where the first product shown may be more memorable to consumers. Another aspect of placement bias is the recency effect, which refers to the tendency for people to remember and give more weight to information that is presented last. This can be seen in various contexts as well, such as political debates where the last statement made by a candidate may be more memorable to viewers. Placement bias can also be influenced by the physical placement of objects or options. For example, if two options are presented side by side, people may be more likely to choose the option on the right if they read from left to right. This bias can also be seen in online shopping, where products placed at the top of a webpage may be more likely to be purchased. Overall, placement bias can have significant impacts on decision-making processes and can lead to illogical decisions. It is important for individuals to be aware of this bias and to actively seek out different sources of information to make informed decisions.
cognitive bias, decision-making, primacy effect, recency effect, physical placement
CITATION : "John Allen. 'Placement Bias.' Design+Encyclopedia. https://design-encyclopedia.com/?E=355669 (Accessed on August 05, 2025)"
Placement Bias is a cognitive bias that can lead to people making illogical decisions. It is a bias that occurs when people are influenced by the way information is presented. For example, if a person is presented with two options and one option is placed higher than the other option, the person is likely to choose the option that is higher up. This is because the higher option is seen as being more important and trustworthy.
Placement Bias, Cognitive Biases, Logical Fallacies, Decision Making.
Placement bias is a cognitive bias that can lead to illogical decision-making. It occurs when people make decisions based on where they find information, rather than the accuracy or validity of the information itself. For example, if someone reads an article and discovers the author has a political agenda, they might be more likely to believe the information in the article, regardless of its reliability. This bias can also prevent people from seeking out different sources of information, leading to an overreliance on the original source.
Search engine optimization, selective placement, preferential search results, information bias.
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