Standard colour is a term used in the context of graphic design to refer to a set of pre-defined colours that are commonly used in design projects. These colours are selected based on various criteria such as aesthetics, contrast, brightness, and saturation, and are used to create a unified look and feel across all components of the design. One important aspect of standard colour is its ability to convey meaning and emotion. Different colours are associated with different emotions and can be used to evoke specific feelings in the viewer. For example, warm colours such as red and orange are often associated with passion and energy, while cool colours such as blue and green are associated with calmness and tranquility. Another key aspect of standard colour is its role in creating visual hierarchy. By using a consistent colour palette, designers can guide the viewer's eye to important elements of the design and create a sense of order and structure. This can be particularly important in complex designs such as websites or infographics, where there may be multiple layers of information to convey. In addition to its role in conveying meaning and creating visual hierarchy, standard colour is also important for practical reasons. By using a pre-defined colour palette, designers can ensure that the colours used in their designs are consistent across different platforms and devices. This can be particularly important in digital design, where colours can appear differently depending on the screen or device being used. Overall, standard colour is an essential element of graphic design that plays a crucial role in creating effective and impactful designs. By selecting colours based on criteria such as aesthetics, emotion, and practicality, designers can create designs that are both visually appealing and functional.
graphic design, colour palette, aesthetics, emotion, visual hierarchy, consistency, digital design
In the context of design, 'Standard Colour' refers to the colours which are aesthetically balanced and harmoniously suitable for use. While there is no single authority on what colour is classified as a 'standard', there are certain criteria that are commonly used to identify them. Such criteria include aesthetics, contrast, brightness, contrast and saturation. While the standard colour palette for a given design project can differ depending on the intended use, the colours themselves are often selected to create a unified look and feel across all of the components of the design.
Harmony, Contrast, Emotion, Aesthetics, Clarity.
Graphic design plays an important role in the creation and development of visual identity and representation of ideas and messages. A fundamental element in graphic design that should not be overlooked is colour. Colour plays a crucial role in any visual communication: it has a great influence in visual attraction, direct attention, and create emotions. Standard colour is the agreed-upon colour palette established in the context of graphic design. This set of colours is chosen according to the purpose of the project, the design guidelines and the specific needs of each project. It is important for designers to stay mindful of this agreement and use it as a guideline for their design process.
Hues, shades, tones, saturation, contrast, value, vibrancy, tint, gradients, accent, complementary.
CITATION : "Rachel Lewis. 'Standard Colour.' Design+Encyclopedia. https://design-encyclopedia.com/?E=232445 (Accessed on June 16, 2025)"
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