The creative and aesthetic aspects of vehicle design vary significantly when comparing affordable and premium vehicles. Affordable vehicles typically need to focus more heavily on cost-effective solutions, such as production cost and labour, as well as being able to provide a product that is widely appealing to a general audience. As such, affordable vehicles often have a more simplistic design aesthetic and stick to generally accepted styling guidelines to provide a sense of familiarity. Premium vehicles, on the other hand, are much more focused on creating a unique and visually appealing product that stands out from their competitors. Designers often have more freedom in their creative process, allowing them to take more risks with their design decisions. This manifests itself in more stylistic choices that often garner attention, such as intricate panel designs, bright colour palettes and bold shapes.
Functionality, ergonomics, practicality, aesthetics, craftsmanship.
The design implications of Affordable Vehicle Design (AVD) versus Premium Vehicle Design (PVD) are both far-reaching and nuanced. During the development of modern vehicles, designers must consider the unique needs of a target consumer group. This can be seen in the way that designing for AVD often necessitates the use of materials and processes which are more cost-effective, yet are potentially less efficient or consumer-friendly than the materials and processes associated with PVD. Consequently, this difference in the design requirements leads to the creation of vehicles which offer a different set of features and performance capabilities across the two designs. Moreover, this type of design variation can lead to a diverse range of consumer preferences; which in turn can strongly impact the demand for either type of vehicle. As a result, this further emphasizes the importance of considering the different design implications associated with AVD and PVD.
Functionality, Durability, Efficiency, Accessibility, Aesthetics.
CITATION : "Thomas Evans. 'Affordable Vehicle Design Vs Premium Vehicle Design.' Design+Encyclopedia. https://design-encyclopedia.com/?E=228399 (Accessed on March 27, 2023)"
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