Micromarketing is a marketing strategy that involves targeting a small group of customers with tailored products or services. It is an approach that focuses on the individual level of marketing effort, rather than an aggregate one. Micromarketing is an emerging term in the field of marketing, which has seen a gradual evolution since the early 1990s, thanks to the development of digital technology that has enabled businesses to reach a more specific audience with their campaigns. The key aspect of micromarketing is to segment a larger market into smaller sub-markets and concentrate on each segment with distinct strategies and messages. The aim is to generate a targeted and efficient promotional approach designed to drive sales and build relationships with customers. Micromarketing is associated with several related terms such as segmentation, targeting, and personalization, which offer additional insights into the study of the concept. Micromarketing is not a one-size-fits-all approach, and it requires a deep understanding of the target audience. It involves analyzing data and identifying patterns to create a customer profile that can be used to tailor products and services to meet their needs. This approach allows businesses to focus their marketing efforts and budget on a defined group of consumers, thereby increasing the effectiveness and efficiency of their marketing ventures. In conclusion, micromarketing is a marketing strategy that involves targeting a small group of customers with tailored products or services. It is an approach that focuses on the individual level of marketing effort, rather than an aggregate one. Micromarketing involves segmenting a larger market into smaller sub-markets and concentrating on each segment with distinct strategies and messages. It is associated with several related terms such as segmentation, targeting, and personalization, which offer additional insights into the study of the concept. Micromarketing is not a one-size-fits-all approach, and it requires a deep understanding of the target audience.
marketing strategy, targeted approach, customer profile, segmentation, personalization
Micromarketing is classified as a Noun. Synonyms for micromarketing include localized marketing, narrowcasting, and focused marketing. Antonyms for micromarketing are macro-marketing and mass marketing. Cognates for micromarketing include micromarket and micro-marketing. Variants of micromarketing include micromarketing tactics and micromarketing strategies.
Etymology Morphology Micromarketing Digital Publicity Targeted Advertising Branding Semantic Analysis
CITATION : "George Adrian Postea. 'Micromarketing.' Design+Encyclopedia. https://design-encyclopedia.com/?E=224274 (Accessed on July 01, 2025)"
Micromarketing is an emerging term in the field of marketing today. It can be defined as an approach to marketing that concentrates on the individual, as opposed to an aggregate, level of marketing effort. It is the approach of targeting a narrow group of consumers rather than the whole population for marketing and advertising strategies. This term has seen a gradual evolution since the early 1990s, which can be attributed to the development of digital technology that has enabled businesses to reach a more specific audience with their campaigns. Morphologically, the word micromarketing is composed of two parts – micro meaning small or individual, and marketing referring to the activities used by a business to promote and sell its products or services. Although the prefix micro has been around for centuries, the application it has today to refer to the targeted market segmentation that is the basis of micromarketing practices is more recent. The term micromarketing is also associated with several related terms such as segmentation, targeting and personalisation, which offer additional insights into the study of the concept. Pragmatically, the term has become popular among marketers and business owners as it allows them to focus their marketing efforts and budget on a defined group of consumers, thereby increasing the effectiveness and efficiency of their marketing ventures.
Micromarketing etymology, linguistic evolution, historical evolution, morphology, pragmatics, segmentation, targeting, personalisation.
Micromarketing is the practice of devising marketing strategies and tactics that deliver tailored product and services to a small segment of customers. It involves segmenting a larger market into smaller sub-markets and concentrating on each segment with distinct strategies and messages. The aim is to generate a targeted and efficient promotional approach designed to drive sales and build relationships with customers. Famous artist Micromarketing is credited with pioneering the use of modern art and graphic design for marketing and advertising in the 1970s. His most notable works include the iconic Marathon Man advertisement for the Adidas brand, the Vogue magazine cover of a model wearing a snakeskin dress, and the Alberta poster featuring a tranquil landscape.
Micromarketing, marketing, advertising, art, graphic design.
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