Augmented Reality Advertising is a form of digital advertising where digital content such as images, videos, 3D models, and animation is overlaid onto the real-world environment. This type of advertising allows for a more immersive and interactive experience for the viewer or user. It can be used to create highly engaging and interactive ad campaigns that are tailored to the specific needs of the customer. The content of the advertisement can be tailored to the customer's exact needs and can be used to create a more personal experience.
Augmented Reality, AR, Digital Advertising, Interactive Ads.
CITATION : "Mark Taylor. 'Augmented Reality Advertising.' Design+Encyclopedia. https://design-encyclopedia.com/?E=214639 (Accessed on March 27, 2023)"
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