Appeal To The Stick is a type of logical fallacy which refers to a situation in which an argument is made based solely on the idea of avoiding a punishment or negative consequence. It is an attempt to manipulate an individual into making a particular decision by appealing to their fear of an undesirable outcome. This type of argument relies on the assumption that the individual will act out of fear and that this fear will override their rational thought processes. This type of fallacy is often used in advertising and marketing campaigns to influence potential consumers.
Appeal to fear, fear-mongering, scare tactics, coercive persuasion.
CITATION : "Jessica Adams. 'Appeal To The Stick.' Design+Encyclopedia. https://design-encyclopedia.com/?E=213943 (Accessed on March 27, 2023)"
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