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Appeal To Fear

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Appeal To Fear

Appeal To Fear is a logical fallacy in which fear is used to influence the opinion of an individual or group. It is an emotional manipulation that is employed to gain compliance or agreement from the target group. This form of manipulation is used to influence the decision making process of the target group by creating a sense of fear or urgency. Often times, the fear is exaggerated or unfounded in order to increase the urgency and sway the decision. This is a cognitive bias that can lead to irrational decisions and irrational thinking.

Fearmongering, Scare Tactics, Fear Appeal.

Jessica Adams

CITATION : "Jessica Adams. 'Appeal To Fear.' Design+Encyclopedia. (Accessed on March 27, 2023)"

Appeal To Fear Definition
Appeal To Fear on Design+Encyclopedia

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