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Attraction Effect

From Design+Encyclopedia, the free encyclopedia on good design, art, architecture, creativity, engineering and innovation.
Attraction Effect

The Attraction Effect is a cognitive bias or logical fallacy where people are more likely to like something if they are familiar with it than if it is new and unfamiliar. This means that people prefer things they have seen or experienced before, even if the new thing could be better. For example, if an 8 year old has two types of ice cream, one that they have tried before and one that they have never tried, they may choose the one they have tried before, even if the new one is tastier.

Attraction Effect, Cognitive Bias, Logical Fallacy

Thomas Lee

Attraction Effect

The attraction effect is a cognitive bias that refers to the tendency for people to give more weight to options that are presented first. This bias is a form of logical fallacy that can lead to irrational choices, as it fails to take into account the actual merits of the options presented. It is a common phenomenon seen in decision making, particularly when it involves complex or unfamiliar topics. People may be strongly biased towards the first option they see, and thus end up making a decision that is not in their best interest.

Attraction effect, cognitive bias, logical fallacy, decision making.

Jessica Adams

CITATION : "Jessica Adams. 'Attraction Effect.' Design+Encyclopedia. (Accessed on March 31, 2023)"

Attraction Effect Definition
Attraction Effect on Design+Encyclopedia

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