The attraction effect is a cognitive bias that influences decision-making processes. It occurs when individuals are presented with multiple options and are more likely to choose the option that is most similar to a third, less attractive option. This bias is often seen in marketing, where companies will present a less desirable option alongside a more desirable one to make the latter option appear even more appealing. The attraction effect is thought to occur because individuals use a comparative process to evaluate options. When presented with multiple options, individuals will compare each option to the others to determine which is the best choice. However, when a less attractive option is added to the mix, it can change the way individuals perceive the other options. The less attractive option acts as a reference point, making the other options appear more attractive in comparison. The attraction effect can have significant implications for decision-making in a variety of contexts, including consumer behavior, politics, and even medical decision-making. For example, a patient may be more likely to choose a medical treatment that is similar to a less desirable option, even if there are better options available. Overall, the attraction effect is a cognitive bias that can significantly impact decision-making processes. By understanding this bias, individuals can become more aware of their decision-making tendencies and work to make more informed choices.
cognitive bias, decision-making, marketing, comparative process, consumer behavior
The Attraction Effect is a cognitive bias or logical fallacy where people are more likely to like something if they are familiar with it than if it is new and unfamiliar. This means that people prefer things they have seen or experienced before, even if the new thing could be better. For example, if an 8 year old has two types of ice cream, one that they have tried before and one that they have never tried, they may choose the one they have tried before, even if the new one is tastier.
Attraction Effect, Cognitive Bias, Logical Fallacy
The attraction effect is a cognitive bias that refers to the tendency for people to give more weight to options that are presented first. This bias is a form of logical fallacy that can lead to irrational choices, as it fails to take into account the actual merits of the options presented. It is a common phenomenon seen in decision making, particularly when it involves complex or unfamiliar topics. People may be strongly biased towards the first option they see, and thus end up making a decision that is not in their best interest.
Attraction effect, cognitive bias, logical fallacy, decision making.
CITATION : "Jessica Adams. 'Attraction Effect.' Design+Encyclopedia. https://design-encyclopedia.com/?E=213810 (Accessed on May 13, 2025)"
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