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Availability Bias

From Design+Encyclopedia, the free encyclopedia on good design, art, architecture, creativity, engineering and innovation.
Availability Bias

Availability Bias is an cognitive bias characterized by the tendency of individuals to overvalue information that is more readily available. This bias often leads to the overestimation of the probability of an occurrence or the prevalence of an item occurring due to its familiarity or access to it. Availability Bias is a cognitive heuristic that leads to an irrational judgement due to the ease of information recall. This bias can be demonstrated in the overestimation of the probability of an event due to its recent occurrence or the frequency of its mention in the media. It is an important concept to consider when making decisions and assessing risk, as it can lead to illogical conclusions.

Availability Bias, Cognitive Heuristics, Overvaluation, Information Recall, Irrational Judgement.

Jessica Adams

CITATION : "Jessica Adams. 'Availability Bias.' Design+Encyclopedia. (Accessed on March 27, 2023)"

Availability Bias Definition
Availability Bias on Design+Encyclopedia

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