Reactive Devaluation is a cognitive bias that occurs when an individual devalues an idea or proposal simply because it is associated with a particular person or group. This bias can be seen in various contexts, including political debates, business negotiations, and personal relationships. When an individual has a negative opinion of someone or something, they are more likely to reject any proposals or ideas put forward by that person or group, regardless of their merit. This cognitive bias can be detrimental to decision-making processes, as it can lead to a lack of critical evaluation and an inability to consider alternative perspectives. It can also lead to a breakdown in communication and collaboration, as individuals may be less willing to engage with those they perceive as holding opposing views. One potential explanation for reactive devaluation is the concept of cognitive dissonance. When individuals hold strong beliefs or opinions, they may experience discomfort or dissonance when presented with information that contradicts those beliefs. In order to reduce this discomfort, they may reject the opposing information or idea, even if it is valid. To overcome reactive devaluation, it is important to recognize and acknowledge the bias. Individuals should strive to evaluate proposals and ideas based on their own merit, rather than their association with a particular person or group. This can be achieved through active listening, open-mindedness, and a willingness to consider alternative perspectives.
cognitive bias, decision-making, communication, cognitive dissonance, open-mindedness
Reactive Devaluation is a cognitive bias, which is a way of thinking that can lead to a logical fallacy. It happens when someone has a negative reaction to something simply because it was suggested by someone or something they don't like. For example, an 8 year old might think that a toy their friend suggested is dumb, even though they don't know anything about it, just because their friend suggested it.
Reactive Devaluation, Cognitive Bias, Logical Fallacy, Negative Reaction
Reactive Devaluation is a cognitive bias in which a person has a negative evaluation of something, solely due to it being associated with an opposing opinion. It is a type of logical fallacy in which the person disregards any valid arguments that may be associated with the opposing opinion, and instead converges on a single point to reject the idea. This type of cognitive bias is often seen in political debates or other heated conversations, where one person may reject the other's opinion simply because it is associated with a different perspective. This bias can lead to an inability to consider differing perspectives, and a lack of critical evaluation of the issue at hand.
Reactive devaluation, cognitive bias, logical fallacy, opinion rejection.
CITATION : "Jessica Adams. 'Reactive Devaluation.' Design+Encyclopedia. https://design-encyclopedia.com/?E=213711 (Accessed on July 16, 2025)"
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