Immersive design is a concept that aims to create an all-encompassing experience for the user. It involves the use of various technologies such as virtual reality, augmented reality, and 3D visuals to create a realistic and engaging environment. The goal of immersive design is to transport the user to a different world, where they can interact with the environment and experience it as if it were real. One of the key aspects of immersive design is the use of sensory stimuli to create a sense of presence. This can include visual, auditory, and even haptic feedback. By creating a multisensory experience, immersive design can create a more convincing and realistic environment for the user. Another important aspect of immersive design is the use of interactivity. Unlike traditional media, immersive design allows the user to actively engage with the environment and influence the outcome of the experience. This can be achieved through the use of controllers, motion tracking, or even voice commands. Immersive design has a wide range of applications, from entertainment to education and training. In the entertainment industry, immersive design is used to create immersive video games, virtual theme parks, and interactive movies. In education and training, immersive design is used to create simulations that allow users to practice real-world scenarios in a safe and controlled environment. Overall, immersive design is a powerful tool for creating engaging and memorable experiences for the user. By combining technology, interactivity, and sensory stimuli, immersive design can create a world that feels real and captivating.
technology, virtual reality, augmented reality, interactivity, sensory stimuli
Imersive design is a concept that focuses on creating a fully immersive experience for the user, with the ultimate goal of creating an experience that is as close to real life as possible. This concept is centred around the use of technology, such as virtual reality, augmented reality, and 3D visuals, in order to create an environment that is more realistic and engaging than traditional media. The famous artist behind this concept is Bill Buxton, a pioneer in the field of computer science and design, who is best known for his work in the field of tangible interactivity. Buxton's most iconic work includes the ‘Multitouch Surface’, which allowed users to interact with a computer display in a multi-touch mode, and the ‘Informedia’, which used interactive audio and video to create a personalized learning experience.
Immersive design, virtual reality, augmented reality, 3D visuals, tangible interactivity.
CITATION : "Olga Ivanova. 'Imersive Design.' Design+Encyclopedia. https://design-encyclopedia.com/?E=205158 (Accessed on May 28, 2025)"
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