Affective design is a design philosophy that focuses on the emotional connection between a user and a product. It is based on the idea that design should be tailored to evoke certain emotions in the user, such as delight, pleasure, comfort, and trust. Affective design takes into consideration the user's feelings, needs, and preferences when creating a product, and aims to create a positive user experience. It is an approach that is increasingly being used in the development of products and services, as it helps to create a strong connection between the user and the product.
Affective design, emotion-driven design, user experience design, UX design, emotional design.
Affective Design is a form of design that considers the user’s emotional reactions and responses to the design and objectives. It is commonly used in the fields of product design, video game design, and web design to inform the design process. Affective Design is largely credited to the famous artist, Paul Dittmer, who was one of the first to explore the idea of creating designs in a way that would evoke an emotional reaction. His most notable works in terms of Affective Design are the film noir-style ‘Alien’ and the narratively-driven ‘Eve’.
Emotional Design, User Experience Design, Usability, Interface Design, Human-Computer Interaction.
CITATION : "Olga Ivanova. 'Affective Design.' Design+Encyclopedia. https://design-encyclopedia.com/?E=203607 (Accessed on November 06, 2024)"
Affective Design is an approach to design that seeks to elicit an emotional response from the user. It takes into account elements such as color, shape, texture and sound to create a desired emotional reaction, such as joy, sadness, curiosity or relaxation. Affective Design is based on the idea that emotions and feelings are essential components of the user experience, and that designing for these can improve the user experience. It helps to create a connection between the user and the product, which can ultimately lead to increased engagement, satisfaction and loyalty. Affective Design is used in a wide range of industries and sectors, from marketing and product design to architecture and interior design.
Affective Design, Emotional Design, Human Centered Design, User Experience Design.
Affective design is a form of design which has the aim of enhancing a user's experience with a product or service. This type of design seeks to use technology to create a meaningful relationship between the user and the product or service. Through the application of emotion and empathy, this type of design encourages users to form an emotional connection with the product and service instead of simply just using it. By applying user-centered design practices, affective design aims to create experiences that are tailored to the user's needs and preferences. This helps to ensure that the user's experience of the product or service is a positive one.
Affective design elements, emotion recognition, user experience design, user interface design, emotion-oriented design.
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