Awareness Campaign Design is a type of design strategy that is used to create visibility and recognition of a company, product, service, cause or political party. It is typically used as a marketing tool to create general public understanding and awareness of a specific message. Awareness campaigns rely on creative designs that capture the attention of the target audience in order to make an impact. This strategy can include multiple mediums such as print, digital, television, radio and more. When creating an awareness campaign, the designer should keep in mind the overall message, the target audience, the medium and the desired impact the campaign should have.
Awareness campaign design, communication strategy, creative visuals, communication tools, impactful messages.
CITATION : "James Rothschild. 'Awareness Campaign Design.' Design+Encyclopedia. https://design-encyclopedia.com/?E=192210 (Accessed on April 01, 2023)"
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