Agency design is a professional design practice that involves the use of creativity and artistry to create solutions to complex problems. It is a process through which the designer identifies user needs, develops and tests solutions, and then produces a design that best meets the goals of the project. Agency design typically involves collaboration between multiple parties including the client, users, and the design team. The designer works to ensure that the solutions created are both aesthetically pleasing and effective for the target audience. The goal of agency design is to create solutions that provide users with an interactive experience that is both efficient and intuitive.
User experience, information architecture, user interface, creative direction.
CITATION : "James Rothschild. 'Agency Design.' Design+Encyclopedia. https://design-encyclopedia.com/?E=191116 (Accessed on March 25, 2023)"
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