Advertising poster design is a form of visual communication used to communicate an idea, message or concept to a target audience. It involves the use of graphic elements such as typography, imagery and colour to create an engaging visual narrative. This type of design often includes the use of strategically placed text and images to draw the attention of the viewer to the intended message, as well as to create a memorable aesthetic experience. Designers must understand the principles of effective visual communication, such as the use of hierarchy and contrast, to create a successful advertising poster.
Advertising poster design, visual communication, typography, imagery, colour, text, hierarchy, contrast.
CITATION : "James Rothschild. 'Advertising Poster Design.' Design+Encyclopedia. https://design-encyclopedia.com/?E=191055 (Accessed on March 27, 2023)"
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