Zhuyeqing Green Tea Flagship Store

Zhuyeqing Green Tea Flagship Store

Zhuyeqing Green Tea Flagship Store is an innovative retail space design that masterfully integrates traditional Chinese aesthetics with contemporary architectural elements, created by renowned Chinese designer Li Xiang. Located in Chengdu, China, this 96-square-meter flagship store exemplifies a sophisticated interpretation of traditional Chinese landscape painting through modern spatial design. The interior architecture is distinguished by its mountain-shaped counters and cloud-like formations, creating an immersive environment that pays homage to the natural origins of green tea cultivation. The design's most striking feature is its translation of freehand ink painting motifs into three-dimensional space, where carefully crafted stainless steel elements evoke the ethereal quality of traditional Chinese artwork. The store's functional elements are seamlessly integrated into the sculptural counters, concealing technical components such as power cords, aromatherapy diffusers, and sound systems, while maintaining a minimalist aesthetic that enhances the customer experience. The innovative use of materials, particularly the large-scale implementation of stainless steel with specialized surface treatments, creates a contemporary interpretation of traditional ink paintings. This groundbreaking retail concept, which won the Golden A' Design Award in Interior Space, Retail and Exhibition Design category, successfully combines operational functionality with artistic expression, offering visitors a multisensory journey that reflects the contemplative nature of tea culture while meeting modern retail requirements.

retail design, Chinese aesthetics, contemporary architecture, experiential retail, tea culture, spatial innovation

— Adam Dawson