Yayla Mix PULSES & GRAINS

Yayla Mix PULSES & GRAINS

Yayla Mix PULSES & GRAINS is an innovative packaging design solution that exemplifies excellence in the legumes and grains sector, distinguished by its commitment to creating a consistent and valuable product identity. This sophisticated design project, developed by Twinsadhouse design agency in Turkey, represents a significant advancement in packaging design, drawing inspiration from the natural richness of legumes and contemporary healthy living trends. The design's primary objective focuses on enhancing shelf visibility and product differentiation within the competitive legumes sector through efficient and distinct visual elements. Under the creative direction of Salih Kandemir and designed by Erdem Mermer, with strategic input from Can Uludag and account direction by Fulya Guvem Yasar, the project demonstrates a comprehensive approach to packaging design that effectively balances aesthetic appeal with functional efficiency. The design earned recognition with an Iron A' Design Award in the Packaging Design category in 2017, acknowledging its contribution to advancing packaging design standards and its successful integration of industry best practices. The project's significance lies in its ability to create a cohesive visual language that effectively communicates the product's natural qualities while maintaining strong shelf presence, supported by academic research and contemporary design methodologies. This packaging design solution exemplifies how thoughtful design can enhance product visibility and brand value while addressing practical market requirements and consumer needs.

packaging design, legumes packaging, natural product design, shelf visibility, brand identity, healthy living trends

— Adam Dawson