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Yanan Tea House Visual Image


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Yanan Tea House Visual Image

Yanan Tea House Visual Image is a distinguished visual communication design project that exemplifies the harmonious blend of cultural symbolism and contemporary branding aesthetics. Created by Chinese designer Yongkang Fu in 2018, this visual identity system was conceived for a red tea house located at the historic site of the former Yan'an Hotel in Anshun, China. The design draws profound inspiration from the natural behavior of swallows, particularly their nest-building practices, metaphorically representing the universal human pursuit of dreams and aspirations. The visual identity incorporates sophisticated elements that reflect both the geographical significance of the location and the poetic imagery of swallows in Chinese culture, such as the evocative scenes of Shuang Yan flying low in fields and Double Yan returning in the drizzle in urban settings. This thoughtfully crafted visual system serves as a comprehensive brand identity for a space intended to function as a sanctuary for travelers, embodying the concept of rest and rejuvenation. The project, which was completed in October 2018, demonstrates exceptional creativity in graphic design and visual communication, earning recognition with a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The design successfully communicates the establishment's core values while maintaining a strong connection to Chinese cultural heritage, effectively bridging traditional symbolism with modern design principles.

visual identity design, Chinese tea culture, brand development, cultural symbolism, graphic design, hospitality branding

Adam Dawson


Yanan Tea House Visual Image Definition
Yanan Tea House Visual Image on Design+Encyclopedia

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