Xintian 360 Plaza - Morgan Mall Shopping Mall is a distinguished retail development project located in Nanyang, China, exemplifying innovative interior design through its flowing water-inspired aesthetic concept. This 12,000-square-meter, five-story commercial space, completed in 2018, represents a significant advancement in shopping mall design, featuring three arc-shaped atriums that create streamlined shopping pathways and enhance visual flow throughout the structure. The design philosophy emphasizes simplicity and modernity through the strategic use of white as the predominant color scheme, complemented by artistic hollow spheres, LED bridge screens, and light-emitting curves that collectively generate a rhythmic, dynamic atmosphere. The mall's architectural composition incorporates sophisticated material choices, including white gypsum board ceilings, curved lamp sockets, and white-shaped soft film lighting, while the floor features white granite with curved cutting lines that harmonize with the ceiling design. The facility houses retail spaces on the first three floors, while the fourth and fifth floors accommodate restaurants and a cinema complex. This innovative design, which earned the prestigious Gold A' Design Award in Interior Space, Retail and Exhibition Design category in 2019, successfully addresses the challenge of creating a memorable shopping experience within a fourth-tier Chinese city while working within existing structural constraints. The project demonstrates exceptional spatial planning through its integration of modern retail concepts with local cultural considerations, establishing a new benchmark for commercial interior design in developing urban centers.
retail design, shopping mall architecture, flowing water concept, commercial space innovation, modern interior design, sustainable retail development
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