XinJiHao 10 Tea Packaging

XinJiHao 10 Tea Packaging

XinJiHao 10 Tea Packaging is an innovative and culturally significant tea packaging design that exemplifies the harmonious blend of traditional Chinese tea culture with contemporary design aesthetics. This sophisticated packaging solution, created by designer Evan Chen and team, draws inspiration from the ancient art of Pu'er tea aging and the historical significance of movable type printing. The design ingeniously incorporates the Chinese character for ten as a central design element, creating a distinctive opening mechanism where the package unfolds along a golden cross line to reveal its precious contents. The packaging's architecture features a thoughtfully conceived dual-layer system: an outer box adorned with mountain patterns and an inner container featuring three-dimensional mountain sculptures, both symbolizing the tea's journey through mountainous terrain and its geographical origins in the Yunnan-Guizhou Plateau. The design pays homage to traditional Pu'er tea transportation methods, where tea cakes were historically pressed and stored in bamboo shoot shell barrels for caravan transport across mountainous regions. This historical reference is reflected in the packaging's unique ring bulge shape, while the integration of abstract mountain imagery celebrates the tea's origins. The packaging, which won a Gold A' Design Award in the Packaging Design Category, demonstrates exceptional innovation in its functional design, combining practical storage solutions with aesthetic elements that narrate the tea's decade-long aging process, creating an engaging unboxing experience that metaphorically opens a gateway to a golden decade of aging.

tea packaging design, luxury tea presentation, Chinese cultural heritage, sustainable packaging innovation, premium tea container, traditional tea storage

— Adam Dawson