Xilin Gol Cheese Packaging is an innovative packaging design that exemplifies the harmonious fusion of traditional Mongolian cultural elements with contemporary design aesthetics, created by designers Chenghua Li, Linjian Chen, Deli Dong, and Xinyi Yin. This sophisticated packaging solution, recognized with an Iron A' Design Award in the Packaging Design category, features a distinctive square box configuration with top and bottom closure mechanisms, incorporating both paper and plastic materials in its construction. The design's visual language draws profound inspiration from the pristine Xilin Gol Grassland, utilizing a thoughtfully curated color palette of blue-white and green-white combinations to evoke the natural landscape. The packaging's most distinctive feature is its hollowed-out pattern resembling a traditional Mongolian yurt, complemented by transparent plastic sheets adorned with playful IP imagery of animated milk products. The design employs letterpress printing techniques to achieve a premium tactile quality, while the inner case showcases illustrations of the Xilin Gol grassland scenery, creating a comprehensive narrative of the product's origins. Measuring W122.62 x D122.62 x H104mm for the upper box and W177.71 x D177.71 x H118.7mm for the lower box, this packaging solution successfully addresses the challenge of conveying traditional folklore through sustainable design principles while effectively communicating Mongolian cultural elements to a diverse, multilingual consumer base. The design's anthropomorphic elements and interpersonal design theory application create an engaging visual story that unfolds when the packaging is assembled, revealing a dynamic scene of cheese characters celebrating in the grassland setting, thereby establishing a strong emotional connection with consumers while maintaining the product's premium positioning and commitment to natural purity.
packaging design, Mongolian culture, sustainable materials, traditional elements, brand identity, cultural heritage
We have 216.545 Topics and 472.615 Entries and Xilin Gol Cheese Packaging has 1 entries on Design+Encyclopedia. Design+Encyclopedia is a free encyclopedia, written collaboratively by designers, creators, artists, innovators and architects. Become a contributor and expand our knowledge on Xilin Gol Cheese Packaging today.