Xi Lin Men Alcohol Beverage Package is an innovative alcoholic beverage container design that masterfully integrates traditional Chinese cultural elements with contemporary packaging solutions, created by designers Xu Yao and Li Wei. The design, which garnered a Bronze A' Design Award in the Packaging Design category, exemplifies a sophisticated blend of functional efficiency and cultural symbolism. The package features a transparent glass bottle with dimensions of 150mm x 150mm x 290mm, incorporating a distinctive narrow-top, wide-bottom silhouette that facilitates comfortable handling and pouring of Chinese spirits. The most notable design element is the intricate relief sculpture at the bottom of the bottle, visible at a 45-degree angle, depicting two Yin-Yang fish arranged in a head-to-tail configuration, symbolizing harmony and prosperity in Chinese culture. The fish motifs are enhanced with red dots on their foreheads, representing lucky strike in Chinese tradition, created using thermal transfer printing technology. The bottle's cap design mimics bamboo, a symbol of steady progress and growth in Chinese culture, while the overall transparent design allows for clear visibility of the contained spirit. The creation process, spanning from August 2019 to May 2020 in Shenzhen, China, involved overcoming significant technical challenges, particularly in achieving the sculptural relief on the bottle's vertical surface. This innovative approach to packaging design demonstrates a thoughtful integration of cultural symbolism with practical functionality, making it particularly suitable for traditional Chinese banquets and celebrations. The design's emphasis on simplicity, combined with its use of frosting techniques and careful material selection, creates a unique market presence that resonates with Chinese cultural values while meeting contemporary packaging requirements.
Chinese culture, beverage packaging, traditional symbolism, innovative design, cultural heritage, sustainable packaging
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