Worth Interactive Advertising Print

Worth Interactive Advertising Print

Worth Interactive Advertising Print is an innovative advertising design concept that revolutionizes traditional print media by incorporating interactive elements, specifically created for the automotive rental sector. This platinum A' Design Award-winning creation seamlessly merges conventional print advertising with engaging user interaction through a sophisticated connect-the-dots mechanism that reveals a brand logo when completed. The design, conceptualized and executed in 2015, represents a significant advancement in print advertising methodology by transforming passive readership into active participation. The advertisement features strategically placed dots representing various phases of an idealized driving experience, including elements such as Sunny Day, Drive Into the Sunset, and other lifestyle-oriented waypoints that, when connected, form the letter W. This creative approach demonstrates exceptional understanding of consumer engagement principles while maintaining the tangible qualities of print media. The design's technical specifications accommodate various print formats, including 287 x 307 mm and 297 x 420 mm dimensions, with both digital (sRGB) and print (CMYK) color profiles at 300 DPI resolution. The innovative concept earned recognition at the A' Design Award and Competition in the Advertising, Marketing and Communication Design category, highlighting its significant contribution to the field of interactive print advertising. The design successfully bridges the gap between traditional print media and modern interactive experiences, offering a unique solution for brand engagement while maintaining production efficiency through standard offset printing processes.

interactive advertising, print media innovation, connect-the-dots design, automotive marketing, brand engagement, experiential advertising

— Adam Dawson