World Industrial Design Conference Visual Identity System is a comprehensive branding and communication design solution that exemplifies the convergence of industrial design innovation and visual storytelling. Created by chief designer Xin Tong and team in 2019, this sophisticated visual identity system employs a distinctive light cone motif emerging from the letter I, symbolizing multiple facets of industrial design including innovation, integration, and internationalization. The system's core design elements utilize dynamic color combinations and geometric forms to represent the diverse stakeholders within the industrial design ecosystem, including designers, institutions, enterprises, and academic entities. This visual framework successfully communicates the conference's role as a global platform for industrial design discourse and innovation through its thoughtful implementation across various media formats, from two-dimensional applications to animated presentations. The design's conceptual strength lies in its ability to convey complex ideas through minimal yet impactful visual elements, while maintaining versatility and recognizability across different applications. The system garnered international recognition, including a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its contribution to design excellence and innovative visual communication. The identity system effectively supported an event that attracted over 100,000 visitors and facilitated meaningful exchanges between design professionals from more than 30 countries, demonstrating its success in creating a cohesive and engaging visual language that transcends cultural and linguistic barriers.
visual identity system, industrial design conference, brand identity design, innovative communication, global design event, design innovation platform
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